YOU’RE A PASSIONATE, AND DRIVEN LEADER.
You’re someone who does work that matters, and you’re fiercely committed to serving others.
You have a clear vision of what you want to accomplish, but you aren’t having the impact you know you are capable of. You aren’t sure how to find and connect with the people who need your product or service. Let’s do it together.
Hi, I’m Nadia Smith
I’m a marketing strategist who believes that you can reach your goals even if you a strapped for time and resources. I’m a strategic planner with a creative mind, and a passion for understanding how best to reach and create meaningful connections with the people who need you most.
My Journey
I have always loved learning, teaching, and serving, and grew up in an analytical and creative household that taught me to always look closer at the way things worked. In university I studied media and advertising, specifically focusing on the world of digital marketing because I loved how it created a unique two-way conversation to bring organizations and audiences together.
I started my career with the largest foodservice company in the country, and quickly distinguished myself with my extensive knowledge of social media platform algorithms. I climbed quickly in my career and was soon supporting a team of marketing managers across the country with on-going social media training, content strategy, and best practices.
The more people I worked with, the more I realized most were uncertain with how to utilize social media to create meaningful connections with their customers, because they were not clear on who those customers really were.
When I was recruited to a digital innovation team supporting mobile apps used throughout North America, I wore many marketing hats and soaked up learning more about user experience and research, and how deeply it connected to all marketing areas that I supported (email marketing, social media, events, loyalty programs, and influncer marketing).
In working with many small business owners since, I have learned that with all of the communication channels available for use, marketing can quickly become overwhelming and resource heavy if you don’t have a fierce focus on your audience and your goals.
I love bringing my knowledge from the data-driven corporate world to small businesses to help them better serve those who are in the most need of their products and services.
I am committed to helping business owners define their audiences and break down their marketing challenges into bite sized, manageable pieces in order to keep them moving forward towards their goals.
If you are interested in some personal support to grow your reach and drive results, take a peek at my services. I love getting to know you and your business and helping you find just the right way to connect with your ideal audience.